Daliceo’s passion for understanding how people think and make decisions started long before his career in finance. Growing up, he was fascinated by the “why” behind people’s actions—what drives someone to take a risk, avoid a choice, or plan for the future. That curiosity led him to earn a degree in Cognitive Science from UC Davis, where he explored the intersection of psychology, neuroscience, and behavior.

Over time, he realized that his knowledge could make a real difference in personal finance by helping people not just manage money, but also better understand their financial behavior and build more intentional, empowered lives. Daliceo is proud to be part of the Bright Lake Wealth Management team. Outside of work, he enjoys fitness, mindfulness, and personal development, principles he brings into every client conversation.